World-Renowned Publishing Brand
Business Development
New revenue models, audience engagement and inventory performance initiatives development.

Led an agenda with the CEO of a world-renowned magazine brand to develop opportunities on new revenue generation, operational excellence and media inventory performance, resulting on a roadmap of opportunities strategically classified by potential revenue, cost and risk, not limited to these:

Increase, diversify and boost digital inventory performance
Partnering with AI infused Ad platform where creatives that have shown:

• A 60% increase in click through rate in campaigns

• Attribution mechanism that demonstrates a 55% reduction in impression waste

• Mobile creatives that have already shown a 15% increase in local traffic

Content consumption hyper personalization
Shift from content search to content discovery on editorial platform in order to:

• Increase audience engagement

• Increase audience retention per session

• Organically tailor information architecture to each individual session